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The Real Struggle of Aligning Sales with Marketing
Everyone wants to bring about world peace and recent efforts to unite sales and marketing teams by sharing the same goals and KPIs with processes and technology are a good step in the right direction. However, as I wrote in a post for CIO in 2016:
Why PR tends to get confused with Inbound Marketing
Introduction: The PR and Inbound Marketing Marriage Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more....
PART 2 - Thinking like a VC: What Happens After the Investment
In this blog series, we’re talking to venture capitalist Yuval Cohen of StageOne Ventures. In Part 1, Yuval discussed his definition of a successful VC fund and shared his personal experiences and principles for success in VC management.
Are Your Company’s Social Media Activities Breaking the Law?
Most startups know their industry inside and out, but they’re not experts when it comes to the law. It’s easier than you might think to cross a line that leads to a lawsuit for copyright infringement or reputational harm offenses, like libel, slander, and violation of privacy.
PART 1 - Thinking like a Venture Capitalist
In the 1990s, the Internet bubble was expanding, prompting a wave of tech startups in Israel and globally that continued well after it burst. These startups brought new energy and ingenuity to the venture capitalist (VC) scene, with investors facing a glut of eager startups that needed to be assessed, understood, and guided...
Celebrating 5 Years and 116 Clients of Marketing Envy
If someone would have told me 5 years ago that this is where we would be, I would have given them a Valium and told them to chill the heck out. Blood, sweat, and tears and truck loads of fun later, these are our key takeaways.
The Problem in Hiring Skilled Marketers
Businesses have embraced digital technologies at a rapid pace. By 2020, digital technologies could add $1.36 trillion to the world’s total economic output. And yet, digital marketers who took a competency test scored an average of just 38%, with only 8% of those tested showing entry-level skills. What is going wrong?
Building an Effective B2B Content Marketing Strategy
Content marketing is a key part of B2B marketing strategies for a simple reason: when it’s done right, it brings more leads for less money than most other channels. But it’s one thing to say “I’d like to increase our B2B content” and another thing to write the most effective content for your target market. Let’s look at the key...
Ageism in B2B Tech Marketing?
Since the beginning of time, thought leaders have proclaimed that technology is transforming marketing forever, just like it has done for so many other professions. B2B tech marketing especially is seen as a fast-paced, ever-changing field where you have to keep up or get left behind. While all this is true, I am adamant that...