---
title: Envy Blog | Marketing Strategy (8)
description: Marketing Strategy | Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (8)
---

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# Tech Marketing & RevOps **Blog**

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- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
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[![ width=](https://blog.goenvy.io/hs-fs/hubfs/Imported_Blog_Media/Illustation-a-08_01-250-1-2.png?height=370&name=Illustation-a-08_01-250-1-2.png)](https://blog.goenvy.io/b2b-marketing-trends-2018)

## [Key B2B Marketing Trends To Keep An Eye On In 2018](https://blog.goenvy.io/b2b-marketing-trends-2018)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: 7 very informative minutes Curious as to what the new year has in store for B2B marketing? Experts predict that this will be the year of Account Based Marketing (ABM). Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. Needless to say, the GDPR is also poised to make a big impact on B2B...

[Read more \>](https://blog.goenvy.io/b2b-marketing-trends-2018)

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## [The Right Strategy - Inbound Marketing Vs. Growth Hacking](https://blog.goenvy.io/inbound-marketing-growth-hacking)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Reading time: 5 refreshing minutes The terms “Growth Hacking” and “Inbound Marketing” have become an inherent part of marketing jargon, and yet the confusion about the concepts persists. Marketers often feel that they are faced with exclusive choice between two very different techniques, KPIs and channels to choose from. That is not the case.

[Read more \>](https://blog.goenvy.io/inbound-marketing-growth-hacking)

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[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/ME%20-%20Blog%20Image%20-%20UK%20Startups%20to%20follow%20NEW%20(1)-2.jpg)](https://blog.goenvy.io/top-10-most-promising-b2b-startups-in-uk-for-2018)

## [10 Most Promising B2B Startups in the UK for 2018](https://blog.goenvy.io/top-10-most-promising-b2b-startups-in-uk-for-2018)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: 5 inspiring minutes When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. According to the influential Disrupt 100 report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global...

[Read more \>](https://blog.goenvy.io/top-10-most-promising-b2b-startups-in-uk-for-2018)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/HeatMap%20-%20MarketingEnvy-2.png)](https://blog.goenvy.io/b2b-conversion-rate-optimization-heatmaps)

## [Heatmaps: B2B Marketers’ Secret Weapon for More Conversions](https://blog.goenvy.io/b2b-conversion-rate-optimization-heatmaps)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)

Reading Time: The most important 8 min of your week B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. Each lead is a potential valuable customer so the conversion funnel has to be executed to perfection, taking each step a potential customer makes on your website into consideration, track their...

[Read more \>](https://blog.goenvy.io/b2b-conversion-rate-optimization-heatmaps)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Inbound%20vs%20outbound%20-%20Marketing%20Envy%201_1-2.png)](https://blog.goenvy.io/inbound-vs.-outbound-marketing-for-b2b-the-showdown)

## [Inbound vs. Outbound Marketing for B2B: The Showdown](https://blog.goenvy.io/inbound-vs.-outbound-marketing-for-b2b-the-showdown)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

If you haven’t heard about inbound marketing, you have probably been living in a cave. But how do you decide whether to focus your efforts on bringing prospects in with the inbound approach or on reaching out proactively using outbound marketing techniques?

[Read more \>](https://blog.goenvy.io/inbound-vs.-outbound-marketing-for-b2b-the-showdown)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Linkedin%201_1-2.png)](https://blog.goenvy.io/linkedin-website-demographics)

## [LinkedIn Site Demographics Segments Anonymous Site Visitors](https://blog.goenvy.io/linkedin-website-demographics)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Reading time: 3 great mins This is huge. LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Finally, marketers can see which professionals visit their websites, what content they engage with and which ads...

[Read more \>](https://blog.goenvy.io/linkedin-website-demographics)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Case%20study%20blog-2.jpg)](https://blog.goenvy.io/how-aqua-security-reached-24-conversion-to-mql)

## [Case Study: How Aqua Security Reached 24% Conversion to MQL](https://blog.goenvy.io/how-aqua-security-reached-24-conversion-to-mql)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Reading time: the best 7 mins you'll spend this week! Funded startup, you know the drill: Go create a winning marketing strategy with a limited budget, tight competition and highly technical audience. Here’s how solid content, ongoing market education and PPC amplification skyrocketed Aqua Security’s contacts to MQLs conversion...

[Read more \>](https://blog.goenvy.io/how-aqua-security-reached-24-conversion-to-mql)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/Outsource%20vs_%20in-house-Dec-19-2022-03-51-00-6009-PM.png)](https://blog.goenvy.io/the-startups-guide-to-in-house-vs-outsourcing-marketing)

## [In-House vs. Marketing Agencies: 96% of Brands Have Decided](https://blog.goenvy.io/the-startups-guide-to-in-house-vs-outsourcing-marketing)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: Approx 3.5 min To hire or not to hire? When it comes to startup marketing, the question inevitably arises, should I hire an in house marketing team, or outsource to an agency?

[Read more \>](https://blog.goenvy.io/the-startups-guide-to-in-house-vs-outsourcing-marketing)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/PR%20for%20Startups%20(2)-2.png)](https://blog.goenvy.io/pr-for-startups-outsourcing-vs-in-house)

## [PR Guide for Startups: Outsourcing vs. In-house](https://blog.goenvy.io/pr-for-startups-outsourcing-vs-in-house)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading Time: 7-8 mins (totally worth your time) 4-5 years ago, within the startup scene, PR was struggling because everybody was turning to social media to raise their company's’ profile. Social media seemed to be fast, effective and most significantly, a cheap PR solution. With Twitter, it seemed like everyone was able to...

[Read more \>](https://blog.goenvy.io/pr-for-startups-outsourcing-vs-in-house)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/SEO%20for%20Startups%20(1)-2.png)](https://blog.goenvy.io/seo-for-startups-get-it-right-from-day-1)

## [This is Why Your SEO Efforts Aren't Paying Off](https://blog.goenvy.io/seo-for-startups-get-it-right-from-day-1)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

Reading time: 7 mins, to really get it Despite the never ending changes to the marketing landscape, SEO for startups has remained a critical content discovery channel. But understanding the benefits of getting a steady stream of free traffic that converts itself through your funnel is one thing, and implementing it… Well,...

[Read more \>](https://blog.goenvy.io/seo-for-startups-get-it-right-from-day-1)

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