Reading Time: 4 mins Is your content working? This might seem like a pretty straightforward question, but the truth is, many B2B marketers are struggling to answer this seemingly simple question of how “successful” their content truly is. In order to understand what content marketing success looks like for your startup, we need to break it down...
Reading time: 2 mins In the ever evolving battle between advertising platforms for the growing B2B PPC budgets, LinkedIn has just upped Facebook in its own game. LinkedIn has always been the platform of choice to reach potential B2B clients, but it was never easy or friendly to advertisers. The outdated interface, lack of support for any...
Reading time: 3 mins This is the ninth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Harassment, unequal pay and alienating work environments are just some of the accusations hurled by many women in tech toward their male counterparts. While there is no doubt about those claims,...
Reading time: 4 mins Buyer personas are an excellent tool to identify exactly who your customers are and what they need. This will allow you to not only distribute your sales and marketing resources effectively, but could be helpful in the development of your product or services.
Reading time: 5 mins This blog was originally posted on Outbrain.com. It’s easy for startups to look at the robust content marketing efforts of large enterprises and think they don’t have the resources to succeed with content themselves. The reality is, they don’t really have a choice. Content is a fundamental necessity for...
Reading time: 3 mins This is the eighth article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. Ringing the bell at NASDAQ, the photo opp with the new investors, collecting the Gartner Cool Vendor award, breaking the good news to the team, finally flying business class (or first?).... A...
Reading time: 3 fun minutes Hyper Converged infrastructure, lift-and-shift tools for migration, industry-specific SaaS. Those are just three of the 10 key cloud computing developments the research firm Forrester expects to take the spotlight in 2017. The Forrester list alone is a lot to consider, but keep in mind there are...
Reading time: 6 minutes you'll thank us for “An Entrepreneur is someone who has a vision for something and a want to create.” —David Karp, Tumblr Founder. Most entrepreneurs will tell you that starting their company was the hardest thing they’ve ever done. It’s because there are so many pieces to a successful one. Not only must...
Reading Time: A fun 4 minutes! IoT. The more it evolves, the more it will change the way we live our day to day lives. But as always, especially when it comes to technology (have you seen the new Black Mirror?), great power comes with great responsibility in the form of IoT security.
Reading time: 3 mins This is the seventh article in the series, Tales From a Startup Marketer, by Billy Cina, featured in CIO Magazine. There is a great divide between adapting to market requirements and knee-jerk reactions based on fear and fuzzy assumptions. The latter create a constant state of chaos.
