---
title: Envy Blog (10)
description: Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (10)
---

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    - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/)
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    - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William)
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# Tech Marketing & RevOps **Blog**

- Type-
- [All](https://blog.goenvy.io/)
- [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)
- [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b)
- [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)
- [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)
- [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)
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[![cybersecurity concerns width=](https://blog.goenvy.io/hs-fs/hubfs/29.jpg?height=370&name=29.jpg)](https://blog.goenvy.io/common-cyber-security-concerns-of-b2b-marketers)

## [Common Cyber Security Concerns of B2B Marketers](https://blog.goenvy.io/common-cyber-security-concerns-of-b2b-marketers)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

As a B2B digital marketer, you may consider cyber security to be something only technical members of your company’s IT department need to worry about. However, that’s not how it is. In fact, cyber security is the responsibility of every department and individual in the organization. A breach of sensitive data can be the result of ignorance, from...

[Read more \>](https://blog.goenvy.io/common-cyber-security-concerns-of-b2b-marketers)

[![embedding dashboards width=](https://blog.goenvy.io/hs-fs/hubfs/26%20(2).jpg?height=370&name=26%20(2).jpg)](https://blog.goenvy.io/embedding-in-hubspot-dashboards-for-reporting)

## [HubSpot Feature: Embedding in HubSpot’s Dashboards](https://blog.goenvy.io/embedding-in-hubspot-dashboards-for-reporting)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

You probably already know this, but showing how your B2B marketing efforts impact the organization is usually not a simple process. The need to create the right reports, while highlighting the best insights, can be quite tedious.

[Read more \>](https://blog.goenvy.io/embedding-in-hubspot-dashboards-for-reporting)

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[![b2b resources](https://blog.goenvy.io/hubfs/27.jpg)](https://blog.goenvy.io/26-cyber-security-resources-every-b2b-marketer-needs-2022)

## [28 Cyber Security Resources B2B Marketers Need in 2022](https://blog.goenvy.io/26-cyber-security-resources-every-b2b-marketer-needs-2022)

[Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing)

To help you stay up to speed with everything cyber security, we’ve pulled together a roundup of the top cyber security resources currently out there. Are we missing any?

[Read more \>](https://blog.goenvy.io/26-cyber-security-resources-every-b2b-marketer-needs-2022)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_233736104%20copy%201%20(1)-2.jpg)](https://blog.goenvy.io/what-is-a-snippet-in-hubspot)

## [HubSpot Snippets: Simplifying Sales Communication](https://blog.goenvy.io/what-is-a-snippet-in-hubspot)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

Here's how HubSpot snippets can help you cut down the time spent on some of your sales processes. HubSpot snippets are short, reusable text blocks that can be used on contact, company, deal and ticket records, in email templates, in chat conversations, and when logging an activity or note.

[Read more \>](https://blog.goenvy.io/what-is-a-snippet-in-hubspot)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_306650106%20copy-2.jpg)](https://blog.goenvy.io/why-you-should-use-hubspot-ctas-vs-buttons)

## [HubSpot Feature: You Should Use HubSpot CTAs, Not Buttons](https://blog.goenvy.io/why-you-should-use-hubspot-ctas-vs-buttons)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link....

[Read more \>](https://blog.goenvy.io/why-you-should-use-hubspot-ctas-vs-buttons)

[![tradeshows 2022](https://blog.goenvy.io/hubfs/31b.jpg)](https://blog.goenvy.io/top-21-cyber-security-tradeshows-2022)

## [Top 21 Cyber Security Tradeshows in 2022 Worth Taking a PCR Test For](https://blog.goenvy.io/top-21-cyber-security-tradeshows-2022)

[Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy)

We’ve all missed travel these last two years, but the good news is that in person conferences are finally coming back on-line. Plenty are still virtual or hybrid though, so if you don’t want to leave your couch there are still events for you. With so many destinations to choose from, we’ve helped you narrow down with our list...

[Read more \>](https://blog.goenvy.io/top-21-cyber-security-tradeshows-2022)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_282725724%20copy-2.jpg)](https://blog.goenvy.io/referral-marketing-automation-programs-with-hubspot-workflows)

## [HubSpot Feature: Automating Referral Programs with Workflows](https://blog.goenvy.io/referral-marketing-automation-programs-with-hubspot-workflows)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot)

You probably already know this, but when a visitor submits a HubSpot form, that visitor is created as a contact in HubSpot, unless they’re already in the database to begin with. The issue with forms is that they will create only one contact in the database. This is problematic because when you’re running a referral program, a...

[Read more \>](https://blog.goenvy.io/referral-marketing-automation-programs-with-hubspot-workflows)

[![hubspot cleanup](https://blog.goenvy.io/hubfs/hubspot%20cleanup.jpg)](https://blog.goenvy.io/hubspot-data-cleaning-made-simple)

## [HubSpot Database Decay & Hygiene Strategy Made Simple](https://blog.goenvy.io/hubspot-data-cleaning-made-simple)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically.

[Read more \>](https://blog.goenvy.io/hubspot-data-cleaning-made-simple)

[![](https://blog.goenvy.io/hubfs/Whats-the-Deal-with-HubSpot%E2%80%99s-Offline-Contact-Creation.jpg)](https://blog.goenvy.io/hubspot-offline-sources)

## [What's the Deal with HubSpot’s Offline Contact Creation](https://blog.goenvy.io/hubspot-offline-sources)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

HubSpot's source properties are your compass in tracing the origin of your contacts. They reveal how visitors came to your website and maybe even more importantly, how they were created or updated via offline sources.

[Read more \>](https://blog.goenvy.io/hubspot-offline-sources)

[![](https://blog.goenvy.io/hubfs/Imported_Blog_Media/AdobeStock_239382927%20copy%20new%20(3)-2.jpg)](https://blog.goenvy.io/hubspot-vs-google-analytics-dont-match)

## [HubSpot Analytics & Google Analytics Don’t Match - Here’s Why!](https://blog.goenvy.io/hubspot-vs-google-analytics-dont-match)

[RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing)

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this.

[Read more \>](https://blog.goenvy.io/hubspot-vs-google-analytics-dont-match)

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Resources

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- [Case Studies](https://goenvy.io/resource_type/case-studies/)
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Services

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- [Hary, Paid Campaign Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/)
- [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William)
- [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/)
- [HubSpot Implementation & Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/)
- [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/)

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