B2B SEO: Topic Clusters, Not Keywords
Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP).
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Key Takeaways From HubSpot Inbound 2021
HubSpot recently wrapped up Inbound 2021. They focused on their "Crafted CRM vs. Cobbled CRM" approach: more customizable, more connected, and more customer-centric. It was clear that Hubspot's target sights are trained on Salesforce - their strategy is to directly compete with the CRM market leader on bigger, enterprise-ier accounts. In case you...
The Top 30 Cyber Security Experts You Need to Follow in 2023
Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all. Luckily, there are numerous cybersecurity experts out there who can help you stay on top of everything that’s going on in the field—all you have to do is follow them and you’re covered! Here are our picks for the...
Recommend 5 Best Video Editing Platforms for B2B Marketers
Video marketing has been steadily rising in popularity for both B2C and B2B tech marketing. Though every solid inbound marketing agency will tell you that video marketing doesn't replace your other marketing channels, it does add another means for you to connect with your audience and is crucial to staying competitive.
Startup B2B Marketing Success: Seed to Exit in 24 Months
"Obviously it's an amazing feeling, having a huge corporation such as Cisco acquiring a small startup from Tel Aviv." says Ran Ilany, CEO of Portshift, “Marketing Envy did fantastic work with exposing us to the relevant audience”.
Why B2B Tech Marketing Agencies Raise Prices During Pandemic
(Try to) believe me when I say that agency owners do not take a kick out of raising prices. This is the outcome of what typically kicks off as a grubby and in depth business analysis involving number crunching of agency costs, time invested on clients (or internal meetings) and revenue. The harsh realization that your numbers...
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Gender Diversity: 10 Startups Making a Global Impact
After years of anxiously eyeing the low number of women in tech, things are changing. Although we're nowhere near equal numbers, startups are seeing not just the ethical but also the business argument for diversity.
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The 7 Steps to a Winning B2B Lead Nurturing Campaign
B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results.
Think Big. Grow Big: Growth Hacking Your Startup
Reading time: An easy 4 minutes
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Top 20 Cybersecurity Trade Shows for 2021: Coming to venue near you
In 2020, most cybersecurity events shifted online. But with vaccines rolling out around the globe, some conference organizers are planning in-person events in 2021. At Marketing Envy, we don't discriminate. We gathered the 20 best events for cybersecurity marketers in 2021, so you can learn, network, and enjoy, whether it's...