With Google preparing to end support for third-party cookies in its Chrome browser next year, the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. The good news is that even now, as the industry prepares to adiós third-party cookies, interesting alternatives are...
LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Right? Well, maybe. The smarter way to get the most out of your efforts on this...
As a B2B digital marketer, you may consider cyber security to be something only technical members of your company’s IT department need to worry about. However, that’s not how it is. In fact, cyber security is the responsibility of every department and individual in the organization. A breach of sensitive data can be the result...
You probably already know this, but showing how your B2B marketing efforts impact the organization is usually not a simple process. The need to create the right reports, while highlighting the best insights, can be quite tedious.
To help you stay up to speed with everything cyber security, we’ve pulled together a roundup of the top cyber security resources currently out there. Are we missing any?
Here's how HubSpot snippets can help you cut down the time spent on some of your sales processes. HubSpot snippets are short, reusable text blocks that can be used on contact, company, deal and ticket records, in email templates, in chat conversations, and when logging an activity or note.
Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link....
We’ve all missed travel these last two years, but the good news is that in person conferences are finally coming back on-line. Plenty are still virtual or hybrid though, so if you don’t want to leave your couch there are still events for you. With so many destinations to choose from, we’ve helped you narrow down with our list...
You probably already know this, but when a visitor submits a HubSpot form, that visitor is created as a contact in HubSpot, unless they’re already in the database to begin with. The issue with forms is that they will create only one contact in the database. This is problematic because when you’re running a referral program, a...
Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically.
