28 Cyber Security Resources B2B Marketers Need in 2022
To help you stay up to speed with everything cyber security, we’ve pulled together a roundup of the top cyber security resources currently out there. Are we missing any?
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HubSpot Snippets: Simplifying Sales Communication
Here's how HubSpot snippets can help you cut down the time spent on some of your sales processes. HubSpot snippets are short, reusable text blocks that can be used on contact, company, deal and ticket records, in email templates, in chat conversations, and when logging an activity or note.
HubSpot Feature: You Should Use HubSpot CTAs, Not Buttons
Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link....
Top 21 Cyber Security Tradeshows in 2022 Worth Taking a PCR Test For
We’ve all missed travel these last two years, but the good news is that in person conferences are finally coming back on-line. Plenty are still virtual or hybrid though, so if you don’t want to leave your couch there are still events for you. With so many destinations to choose from, we’ve helped you narrow down with our list...
HubSpot Feature: Automating Referral Programs with Workflows
You probably already know this, but when a visitor submits a HubSpot form, that visitor is created as a contact in HubSpot, unless they’re already in the database to begin with. The issue with forms is that they will create only one contact in the database. This is problematic because when you’re running a referral program, a...
HubSpot Database Decay & Hygiene Strategy Made Simple
Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically.
What's the Deal with HubSpot’s Offline Contact Creation
HubSpot's source properties are your compass in tracing the origin of your contacts. They reveal how visitors came to your website and maybe even more importantly, how they were created or updated via offline sources.
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HubSpot Analytics & Google Analytics Don’t Match - Here’s Why!
Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this.
11 Cyber Security Startups You Should Be Watching (We Are!)
Slow down? Cyber security startups are popping up like mushrooms after the rain. It makes sense—cybercriminals are getting more sophisticated, and companies (and mere mortals) need better security solutions to protect their mission-critical data and assets.
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HubSpot Feature Highlight: Email Health Dashboard
Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization.