--- title: Envy Blog (7) description: Award winning blog for tech company and startup marketers. Packed with proven B2B inbound marketing examples, resources, industry news and hot tips. (7) --- [Skip to content](https://blog.goenvy.io/page/7#main-content) [![ENVY Logo black](https://blog.goenvy.io/hubfs/Envy/ENVY-Logo.svg "ENVY Logo black")](https://goenvy.io) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) - Services Show submenu for Services - [Elizabeth, The Brain Build](https://goenvy.io/services/elizabeth-creative-messaging/) - [Harry, Paid Media Planner](https://goenvy.io/services/harry-william-paid-campaigns-gtm/) - [William, Full GTM Service](https://goenvy.io/services/harry-william-paid-campaigns-gtm/#William) - [Charles, HubSpot IQ](https://goenvy.io/services/charles-hubspot-ai/) - [HubSpot Implementation and Onboarding](https://goenvy.io/services/hubspot-implementation-and-onboarding/) - [HS \<\> LI Warm Outreach Agent](https://goenvy.io/services/warm-outreach-agent/) - [Resources](https://goenvy.io/resources/) Show submenu for Resources - [Banter with Billy](https://goenvy.io/banter-with-billy/) - [All Resources](https://goenvy.io/resources/) - [Pricing](https://goenvy.io/pricing/) - [Blog](https://blog.goenvy.io) - [Contact](https://goenvy.io/?pop=contact-us) ![SolutionPartnerTierBadges\_FINAL\_ELITE\_TEAL-s](https://blog.goenvy.io/hs-fs/hubfs/SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png?width=120&height=120&name=SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s.png "SolutionPartnerTierBadges_FINAL_ELITE_TEAL-s") ![HB-Elite-Logo 1](https://blog.goenvy.io/hs-fs/hubfs/HB-Elite-Logo%201.png?width=34&name=HB-Elite-Logo%201.png "HB-Elite-Logo 1") # Tech Marketing & RevOps **Blog** - Type- - [All](https://blog.goenvy.io/) - [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) - [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) - [Inbound Marketing](https://blog.goenvy.io/tag/inbound-marketing) - [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) - [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) - [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) - [ABM](https://blog.goenvy.io/tag/abm) - [AI in B2B Marketing](https://blog.goenvy.io/tag/ai-in-b2b-marketing) [![cybersecurity events 2023 width=](https://blog.goenvy.io/hs-fs/hubfs/31b-1.jpg?height=370&name=31b-1.jpg)](https://blog.goenvy.io/cybersecurity-events-this-year) ## [Save the Date(s): Cyber Security's Hottest Events in 2023](https://blog.goenvy.io/cybersecurity-events-this-year) [Cybersecurity Marketing](https://blog.goenvy.io/tag/cybersecurity-marketing) The only thing more secure than your cyber security will be your calendar after getting stuck into these events! From conferences to workshops, we've got you covered with the most informative, engaging, and downright fun events that you won't want to miss. So, grab a cup of coffee, fire up your laptop, and get ready to hack your way to success in... [Read more \>](https://blog.goenvy.io/cybersecurity-events-this-year) [![linkedin analytics width=](https://blog.goenvy.io/hs-fs/hubfs/1b%20(1).jpg?height=370&name=1b%20(1).jpg)](https://blog.goenvy.io/b2b-marketing-linkedin-analaytics-tools) ## [A B2B Marketer's Secret Weapon: LinkedIn Analytics Tool](https://blog.goenvy.io/b2b-marketing-linkedin-analaytics-tools) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) Let me tell you about something that's been hiding in plain sight - LinkedIn Analytics Tool. Have you heard of it? [Read more \>](https://blog.goenvy.io/b2b-marketing-linkedin-analaytics-tools) ### Want enviable updates? #### [Wanna Grow? Contact us for a FREE strategy consultation](https://goenvy.io/contact) [![](https://blog.goenvy.io/hubfs/Image-For-Billys-Blog-WEB%20(1).jpg)](https://blog.goenvy.io/cyber-security-ppc-benchmarks-findings) ## [Cybersecurity PPC Benchmarks. Paid Media Budget Revealed](https://blog.goenvy.io/cyber-security-ppc-benchmarks-findings) [PPC for B2B](https://blog.goenvy.io/tag/ppc-for-b2b) The market for cyber security products has never been more buoyant but neither has the level of competition. Depending on which stats you read, there are anywhere north of 3,500 cyber security vendors active globally. [Read more \>](https://blog.goenvy.io/cyber-security-ppc-benchmarks-findings) [![revops performance](https://blog.goenvy.io/hubfs/41.jpg)](https://blog.goenvy.io/revops-improve-company-performance) ## [What Is RevOps & How Can It Improve Company Performance?](https://blog.goenvy.io/revops-improve-company-performance) [RevOps with HubSpot](https://blog.goenvy.io/tag/revops-with-hubspot) Dynamic and innovative developments are streamlining business processes and turning them into data and automation machines. The way organizations purchase products and services has changed completely [Read more \>](https://blog.goenvy.io/revops-improve-company-performance) [![account based marketing metrics](https://blog.goenvy.io/hubfs/34.jpg)](https://blog.goenvy.io/battle-for-account-based-marketing-kpis) ## [The Great KPI Divide: Why ABM Demands Its Own Metrics](https://blog.goenvy.io/battle-for-account-based-marketing-kpis) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [ABM](https://blog.goenvy.io/tag/abm) With the death of “spraying and praying” online campaigns, B2B tech marketers are turning to Account Based Marketing campaigns for marketing success, especially in niche industries like cyber. But the success metrics produced from B2B ABM can be far harder to track than for a standard lead generation campaign. [Read more \>](https://blog.goenvy.io/battle-for-account-based-marketing-kpis) [![B2B Tech Marketers Blend Translation](https://blog.goenvy.io/hubfs/33.jpg)](https://blog.goenvy.io/b2b-tech-marketing-translations) ## [B2B Marketers Rejoice: Translating is No Longer a Pain...](https://blog.goenvy.io/b2b-tech-marketing-translations) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) At some point, every business will need to translate an article or piece of content - Be it an eBook, blog or anything in between.. And if you don’t have in house native speakers on hand to translate, chances are you will need to use a translation service. [Read more \>](https://blog.goenvy.io/b2b-tech-marketing-translations) [![b2b marketing budgeting](https://blog.goenvy.io/hubfs/32.jpg)](https://blog.goenvy.io/b2b-marketing-budget-allocation) ## [B2B Marketing Budget Getting You Down?](https://blog.goenvy.io/b2b-marketing-budget-allocation) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Are you one of the many many B2B tech marketers who still have not had their marketing budget approved? You are not alone. [Read more \>](https://blog.goenvy.io/b2b-marketing-budget-allocation) [![billy cina wynter b2b message testing](https://blog.goenvy.io/hubfs/Wynter-blog-2.jpg)](https://blog.goenvy.io/try-wynter-for-b2b-messaging) ## [CMOs Should be Checking Out Wynter for B2B Message Testing](https://blog.goenvy.io/try-wynter-for-b2b-messaging) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) If I were a SaaS Product Manager, I would be very busy trying to reverse engineer Wynter. As a CMO, I'd be grabbing the credit card and a copy of the company messaging to test. I try out many many MarTech tools all the time, and I’d consider myself a harsh judge/user, but the Wynter team have nailed it. [Read more \>](https://blog.goenvy.io/try-wynter-for-b2b-messaging) [![envy staff](https://blog.goenvy.io/hubfs/1-1.jpg)](https://blog.goenvy.io/introducing-envy) ## [2023 Will Be A Piece Of Cake….....Said No One Lately](https://blog.goenvy.io/introducing-envy) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) Your targets are set. But reaching them is hard to do by yourself. We get it. Because we’re in the trenches, fighting the good fight with B2B tech companies every day. We’re ENVY: Strategy, Digital Marketing and RevOps agency. [Read more \>](https://blog.goenvy.io/introducing-envy) [![niamh heaney doing b2b social doesnt have to be a headache](https://blog.goenvy.io/hubfs/11%20(2).jpg)](https://blog.goenvy.io/hubspot-saves-hours-for-b2b-social-marketers) ## [Save Your Tears, Do B2B Social Right Without it Being A Hard](https://blog.goenvy.io/hubspot-saves-hours-for-b2b-social-marketers) [Marketing Strategy](https://blog.goenvy.io/tag/marketing-strategy) [Brand & product messaging](https://blog.goenvy.io/tag/brand-product-messaging) It can be daunting when faced with starting from scratch with your B2B social or even revamping what you currently have. That’s why we’re here to share our insights on how to get it right, from the outset. 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