RevOps Strategies: Unlocking B2B Business Growth
With businesses experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Success, the old ways of operating a business no longer cut it.
.jpg?height=370&name=11%20(1).jpg)
Modernizing Business with RevOps Teams & RevOps Platforms
Today’s typical consumers are a lot savvier and they expect top-notch service at every stage of the customer journey. As a result, businesses are experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Service. Unfortunately, many of them are still generally playing to the beat of...
Why Service Hub is HubSpot Agencies' and Clients' Go-to
When was the last time you had an involved conversation (or any conversation at all) with a company you purchased a product from? Doesn’t often happen and if it does, it’s when we need assistance of some kind. So when we do finally speak to a service agent, it can make or break our impression of the brand as a whole: If it’s...
.jpg)
HubSpot Feature: Embedding in HubSpot’s Dashboards
You probably already know this, but showing how your B2B marketing efforts impact the organization is usually not a simple process. The need to create the right reports, while highlighting the best insights, can be quite tedious.
-2.jpg)
HubSpot Snippets: Simplifying Sales Communication
Here's how HubSpot snippets can help you cut down the time spent on some of your sales processes. HubSpot snippets are short, reusable text blocks that can be used on contact, company, deal and ticket records, in email templates, in chat conversations, and when logging an activity or note.
HubSpot Feature: You Should Use HubSpot CTAs, Not Buttons
Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link....
HubSpot Feature: Automating Referral Programs with Workflows
You probably already know this, but when a visitor submits a HubSpot form, that visitor is created as a contact in HubSpot, unless they’re already in the database to begin with. The issue with forms is that they will create only one contact in the database. This is problematic because when you’re running a referral program, a...
HubSpot Database Decay & Hygiene Strategy Made Simple
Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically.
What's the Deal with HubSpot’s Offline Contact Creation
HubSpot's source properties are your compass in tracing the origin of your contacts. They reveal how visitors came to your website and maybe even more importantly, how they were created or updated via offline sources.
-2.jpg)
HubSpot Analytics & Google Analytics Don’t Match - Here’s Why!
Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? There could be many reasons for this, such as the way the two tools count sessions, bot filtering, cross-domain tracking, and many other things. Let’s drill-down into the factors causing this.